Jaaved Jaaferi, known for his candid and comedic takes, recently voiced strong opinions about social media content creators. Despite his daughter Alaviaa Jaffrey being a popular influencer, Jaaved didn’t hold back in criticising the quality of the content many influencers share online. He specifically called out social media personalities for posting what he referred to as “underwhelming content”.
During a discussion with Alaviaa who defended content creators, Jaaved expressed his frustration, stating, “Influencers make no sense. Any Tom, Dick and Harry is now an influencer today”. To this, Alaviaa said, “I don’t think you understand, you don’t utilise your Instagram enough”. In a humorous yet sharp roast, Jaaved gave the example of a creator who simply posts videos of changing sarees. He said, “There is a girl, she comes in front of the camera, changes her saree and leaves”. Alaviaa countered by mentioning that people are consuming such content to which Jaaved replied, “They are consuming sh*t”.
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The conversation between Jaaved and Alaviaa has gained widespread attention, quickly going viral on social media. Many users joined in on the humour, with comments like, “Talking about content quality to The JAVED JAFFERY,” referencing Jaaved’s long-standing career in entertainment. Another comment highlighted, “Bro is still in Takeshi’s Castle energy,” referring to Jaaved’s iconic role as a commentator for the popular show.
The conversation took place during an episode of The Tribe, a reality series on Amazon Prime Video. Produced by Karan Johar, the show focuses on young Indian influencers like Alaviaa Jaffrey and Alanna Panday, who have moved to Los Angeles to explore new opportunities. The series gives viewers a glimpse into the personal and professional lives of these content creators as they chase their dreams in the digital world.
Karan Johar, in a statement about The Tribe, explained that the show offers an “exhilarating journey” by following a group of new-age content creators as they navigate their ambitions and personal growth. The series highlights the aspirations and unfiltered personalities of young influencers striving to establish themselves in the competitive world of content creation.
