What started off as a regular social media trolling of Radhika Apte and Netflix’s “atoot” union has taken a grand form now. At first, Netflix decided to join the fun as they made a series of memes on itself. They went a step ahead to create a video in which they declared Radhika as “Omnipresent” in their movies and web series.
Zomato followed it up with a funny creative in which they called “Paneer” as versatile as Radhika because it can be used in any kind of dish.
https://twitter.com/ZomatoIN/status/1034752433111670784
Netflix was at its genius best when they discovered Radhika even in the creative of Zomato.
Well, she is everywhere. pic.twitter.com/XcEw0OjtHf
— Netflix India (@NetflixIndia) August 29, 2018
Now, this has become a trend as several brands are joining in and using this idea to announce themselves as versatile. The tweets by brands like Lifebuoy, HDFC Bank, Tata Sky, Dell and many more will make you laugh hard and appreciate their brilliance as well. Even Ahmedabad Police joined the fun.
#1
Watch, Eat and Chill! SAFETY apt hai. Aur hum BEST hai. @ZomatoIN @NetflixIndia @KFC_India #CleanAhmedabad #MaruAmdavad pic.twitter.com/35RZfaqKaX
— Ahmedabad Police અમદાવાદ પોલીસ (@AhmedabadPolice) August 30, 2018
#2
Whatever the food #LifebuoyHandwash apt hai pic.twitter.com/IpGcIv9lyz
— Lifebuoy (@lifebuoysoap) August 30, 2018
#3
To meet your future goals, #Investments apt hai. #Omnipresent pic.twitter.com/NsgbalB6kK
— HDFC securities (@hdfcsec) August 31, 2018
#4
Mutual Funds are also versatile.
Mutual Funds Apt Hai. 🙂#MutualFunds pic.twitter.com/l4eC2tLe52— IIFL Securities (@iiflsecurities) August 30, 2018
#5
Tata Sky Services Bhi Apt Hai to entertain you guys. #TaazaTrend pic.twitter.com/qOnOODGSSi
— Tata Play (@TataPlayin) August 30, 2018
#6
And binge watch @radhika_apte on @NetflixIndia #AptHai @ZomatoIN ? pic.twitter.com/oCXvJOh4pL
— MTR Foods (@MTRFoodsIN) August 31, 2018
#7
@NetflixIndia @KFC_India @radhika_apte For the lowest prices on all your household needs, Grofers apt hai. 😉 #SuperMrsKaSuperMkt pic.twitter.com/1NVrMBSndD
— Blinkit (@letsblinkit) August 30, 2018
#8
https://twitter.com/No1_Yaari/status/1035457557693980672
#9
Because some things cannot be missed! 🙌🏻
Binge watch on #Netflix with Dell PCs featuring CinemaColor, CinemaSound and CinemaStream https://t.co/8TniD7Yz93#DellCinema apt hai 💯 pic.twitter.com/1e6riluDa0— Dell India (@Dell_IN) August 31, 2018
#10
@ZomatoIN @kfc @NetflixIndia For every brand, in every situation, interns apt hai!
P.S. This is also made by an intern!#RadhikaApte #netflixindia #MadOverMarketing #netflix pic.twitter.com/eg46fsIOSR
— Internshala (@Internshala) August 30, 2018
#11
.@ZomatoIN @NetflixIndia Whatever the craving, KFC chicken apt hai pic.twitter.com/cFdXbSjHyl
— KFC India (@KFC_India) August 30, 2018
Well, that’s really hilarious. Isn’t it?