Old Monk rum is the most oldest and off course the best selling rum in the market. Old Monk has been ruling the market since ages and today is known as one of the best drink that every person should try drinking atleast once in life. Here is what you should know about your favorite drink.
1. Old Monk is a dark rum, distilled from molasses usually blended and aged for minimum eight years.
2. Every old monk that is available in the market comes with at least 40% of alcohol in it.
3. Old Monk was first introduced in India in the 1960s. Before Old Monk, there was Hercules rum that was distilled exclusively for the armed forces.
4. There was a time when Old Monk dominated the rum market and it was a time when about eight million bottles were sold annually.
5. Old Monk is over 50 years old, being produced by Mohan Meakin who basically belonged to Uttar Pradesh.
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6. Old Monk has been the fifth biggest Indian Made Foreign Liquor (IMFL) brand for many years with its retail value counting over US$ 240 million.
7. It is often believed that if you mix a small quantity of rum, say around 1-2 tsp, with warm water and gulp it, it’s going to relieve you from cough and cold. It is best at beating pain which occurs due to sudden weather changes.
8. Old Monk has its own fan club in Mumbai and do you know its name? It’s known as COMRADES — Council of Old Monk Rum Addicted Drinkers and Eccentrics.
9. Old Monk does not spend on advertising and history says that it has never indulged in surrogate advertising as well.
